We cannot judge a book by its cover. A phrase that everyone knows but will take a new direction in discovering the new commercial that has just been made by make-up brand, Dermablend.
It's Rick Genest who has been used for this creative and somewhat shocking publicity. Rick Genest, you may recall, is a model completely covered with tattoos and a very good friend of Lady Gaga (he appeared in the clip ‘Born This Way’).
In this video, the model is completely covered with tinted makeup, so that the tattoos are no longer visible at all. The model is surprisingly unrecognizable. Known as Zombie Boy, once he started to remove the make-up, the tattoos start becoming visible again.
Rick Genest was chosen by the designer of Lady Gaga, Nicola Formichetti, after appearing on the catwalk for Thierry Mugler at the Paris Fashion Week earlier this year. Before this celebrity, he lived on the streets of Montreal, cleaned the windows and showed himself as a freak to find money for his next tattoo.
Watch the the Commercial Here