Price: $33.49
Guinness World Records 2011 perpetuates its legacy of fascinating, enlightening, and motivational records that have solidified its status as one of the most renowned brands and a consistent best-seller worldwide. Since its inception in 1955, it has sold over 110 million copies. Every year, nearly 4 million copies fly off the shelves in over 100 countries and are translated into 25 languages. Market research attests to the power of the Guinness World Records brand, boasting an impressive brand recognition rate of 98.2% in English-speaking territories.
What’s fresh in the 2011 edition?
• A greater focus on US-specific content, featuring spreads on “American Heroes”, “North American wildlife”, and “Route 66”, along with expanded coverage of US sports!
• A vibrant, unique design to welcome the new decade. Enjoy a fun, poster-style design, evoking the nostalgic charm of the circus, the old wild west, and letter-pressed WANTED ads.
• Records GPS – Starting our journey at the Greenwich, London – the birthplace of time, we traverse the globe city by city, unveiling intriguing records set at each stop.
• A handy glossary – Expand your vocabulary by learning the meanings of new and unusual words.
In addition, look forward to new spreads on:
• The Space Shuttle – set to retire in 2010
• The 75th Diamond Anniversary of TV
• The ‘Pop Culture’ chapter – showcasing your favorite movies, DVDs, comics, graphic novels, manga, and more.
• The illustrious “Mr. World Record Breaker”
Experience the world of records like never before with the Guinness World Records 2011!