A woman recently unboxed a £200 worth of Labubu dolls, expressing disbelief at what she found inside, including an elusive item she referred to as “the secret.” Labubus, created by artist Kasing Lung, have sparked a global craze with their blind box concept, where buyers discover the doll inside only upon unboxing.

The dolls, adorned with keyrings, have attracted long queues outside stores in London and Manchester, with celebrities like Rihanna and Dua Lipa flaunting them. Despite their popularity, collecting Labubu dolls can be a pricey hobby, with individual dolls starting at £13 and enthusiasts splurging on large boxes containing multiple dolls.

One British collector, Tasha Newcombe, shared her burgeoning Labubu collection on TikTok after splurging £210 on two large boxes. Her excitement was palpable as she unboxed dolls from different collections, expressing her hyperfixation with these quirky figurines.

Tasha’s quest for “the secret” doll named Chestnut Coca, with odds of one in 72, resonated with many followers who eagerly watched her unboxing videos. Her joy was evident when she finally uncovered the rare doll, along with other characters like Toffee, Lychee Berry, and Sesame Bean.

Enthusiasts flooded Tasha’s social media with comments expressing their own desires to own Labubu dolls, with some admitting they initially found the trend strange but were now intrigued. The allure of these collectibles transcends borders, captivating viewers globally through unboxing videos and social media shares.
As the Labubu trend continues to gain momentum, more individuals are succumbing to the charm of these peculiar dolls, adding them to their collections and eagerly seeking out rare editions like Chestnut Coca. The viral nature of Labubus underscores the evolving landscape of toy trends and the power of social media in driving consumer interests.
From influencers to everyday collectors, the appeal of Labubu dolls lies in their whimsical designs and the thrill of unboxing a surprise toy. As Tasha and others immerse themselves in the world of Labubus, the craze shows no signs of slowing down, with more enthusiasts joining the bandwagon to discover their own “secret” dolls.